Business Analysis of Ben and Jerry's Ice Cream Dissertation

Business Analysis of Ben and Jerrys spyglass Cream - Dissertation Example4. Critical review of the existing strategy position, alternatives and options as thoroughly as 5. Recommendations on how the existing strategy preserve be improved. In attaining the objectives above, the paper will undertake a review of the case study of Ben and Jerrys Ice Cream. This will provide a primary source of information and ideas. There will also be an evaluation of secondary sources to identify relevant theories and concepts that correct the landscape and set the scope for the cases at hand. Question 1 What makes Ben and Jerrys Ice Cream a Successful company? In order to assess the reasons for the achievement of Ben and Jerrys ice cream, there is the need to conduct a SWOT analysis. SWOT analysis involves the examination of the strength, weaknesses, opportunities and threats of an organisation in order to make inferences about the components of the argument (Bailey, 2004 p17). Ben and Jerrys suc cesses can be attributed primarily with how they utilised their strengths to take advantage of opportunities. Also, they minimized their weaknesses and threats in order to navigate through tough times to be adapted to attain their current status. Strengths 1. A clear vision and an efficient effort to attain the vision This led to the creation of a successful business mannikin for Ben and Jerrys. The business model of Ben and Jerrys is so strong that it can enable the company to create numerous brands and also expand its operations to divers(prenominal) parts of the world. The main operations in USA, Europe and Asia provide high turnover that enables the company to attain extremely high results. 2. Focus on healthy products and brands to build a strong customer base The company has managed to build a reputation for the production of healthy products. This has caused the company to become popular amongst major customers around the globe. These brands can thus be well promoted and marketed throughout the world. 3. A strong corporate social responsibility system and environmentalism Ben and Jerrys have a strong reputation for be socially responsible. In consolidating the company, they had a policy of spending up to 7.5% of their profit before tax on corporate social responsibility (Greenfield and Cohen, 1997 Hopkins, 2004). This amounted to as a great deal as $1.1 million annually. With such a commitment to giving back to society, Ben and Jerrys created a reputation of being a socially responsible organisation. With this feat, they could convince customers that they were more interested in the development of the society with their money than the profit motive. This boosted Ben and Jerrys Ice Creams image and enabled them to gain a solid reputation. 4. A heavily diversified ply of ice creams Although Ben and Jerrys specialized in ice creams, they have a wide range of ice cream, frozen yoghurt and ice-cream novelties. This way, they were able to serve differ ent customers with different brand requirements. This enabled them to continue generating revenue in all situations. This is because their range seemed to fit all potential ice cream demand. Hence, they managed to capture a large bundle of the market. 5. A strong network of shops Ben and Jerrys have a strong network of shops throughout the world. They have maintained a powerful system of franchising that enables them to get entrepreneurs to set up capital in their