Importance of Internal Analysis in Strategic Management

ESL Lesson Plan - Present Perfect Simple and Continuous

ESL Lesson Plan - Present Perfect Simple and Continuous Students often confuse the present perfect and present perfect continuous. This lesson employs an imaginary biography to get students asking questions and speaking about completed accomplishments (present perfect) and duration of activity (present perfect continuous). The main difference between the present perfect and present perfect continuous that students need to acquire is the difference between the amount of time the current activity has been in progress, and the amount of activity that has been done. In the first case, we use the present perfect continuous to express how long the current activity has been going on. In the second case, use the present perfect to express how many or how much has been accomplished. These guides on how to teach the present perfect continuous and how to teach the present perfect can help with further exercises and teaching suggestions. Aim Correct use of present perfect and present perfect continuous, contrasted with simple past Activity Use of an imaginary chart of life events to elicit questions and answers using both the present perfect and present perfect continuous, as well as the simple past Level Intermediate Outline Review the present perfect and present perfect continuous with the class. Focus on the difference between present perfect to express an amount finished up to the present moment (Ive read three books by Hemingway), and the present perfect continuous to express the duration of the current activity (Shes been reading for three hours).Ask students to take a look at the sentences in exercise 1 and decide if they are correct or incorrect.Make a point of discussing the use of BOTH the present perfect and present perfect continuous with common verbs such as live, work, play, drive, etc.Ask students to read the life chart of John Anderson.Have students pair up and use the question cues. Ask students to use the present perfect continuous when asking about the duration of an activity.To check if students are doing the activity correctly, ask the students to write out the questions once they have finished. John Anderson: VIP 0Born 1954 6Started school 12Started magazine delivery service 13Started playing tennis 15Hired four other boys for magazine delivery service 17Sold magazine delivery service for $20,000 17Went to Harvard Business School 18Won New York State tennis championship 19Started Supersoft software company with roommate 20Sold Supersoft for $400,000 21Graduated with honors from Harvard 22Received Masters of International Business from Yale 23Started work for Brown and Bran Inc. in New York City 25Married first wife, Josine 26First son born, Josh 26Promoted to Vice President of International Sales 27Won New York Business Clubs International Businessman Award 28Left Brown and Bran Inc. 28Started New Media Associates Inc. in New York City 29Divorced Josie 30Won New Business Innovation award 31Met and married second wife, Angela 32Second son, Philip, born 33Won over-thiry tennis tournament of New York City

Implications Of Digital Panopticism And Profiling Essay

Implications Of Digital Panopticism And Profiling - Essay Example As argued by Jason and Detlev (2010) the development of a system of consumer segment that was referred to as A Classification of Residential Neighbourhoods ACORN that was focused at proper storage of consumer information was essential. One of the notable icons who significantly contributed in market segmentation through information technology is Jonathan Robbin. Based on his contributions and development of software in the marketing field, social clusters emerged. Another implication of digital Panopticism was improved market intelligence. Through storing of information that related to various market segments, marketers are now able to clearly understand socio-economic factors, consumer’s preferences and tastes that are fundamental in the production and delivery of products. Firms are in a position to emulate effective marketing mix that matches the needs of their customers. Emergence of socio-demographic surveillance and real development in consumer surveillance is another ma jor result of the digitalization. This was based on the extensive marketing studies that include algorithmic analysis and data mining. As a result of the extensive use of information technologies, companies can now identify behavioural relationship and consumption patterns that could not be recognized before the use of modern technologies. For example, through the use of internet, consumers can now give feedback that is used by companies such as Coca-Cola to produce brands that are needed by their consumers.

The use of Mobile Phones in Marketing Coursework

The use of Mobile Phones in Marketing - Coursework Example A majority of these text messages are personal. However, businesses – particularly small businesses – can use SMS to their advantage. However, the mobile is increasingly more versatile and afros diverse ways in which it can be used by business enterprises 2. Using SMS to Advertise If you have a new product, service, offer, announcement, etc, you can effectively target your customers by sending them a SMS. Most of the latest mobile phones allow you to send a single text message to multiple recipients. The only disadvantage is that many of these phones have a maximum recipient number of around 10 (at the very most). However, in older mobile phones sets, the message has to be sent to multiple customers by choosing and sending them one by one, which takes much time. However, messages can also be sent using the personal computer just as it can be done using a handy mobile phone. The messages can be sent simultaneously to multiple recipients by using software that is availabl e freely n the internet. In this respect, this is similar to sending email messages by accounts like Yahoo or Google. This is particularly useful in case the mailing list is large. Essentially, the software acts similar to an email account allowing recipients to reply to you (this can even be delivered in the style of an email if required). 3. Mobile marketing Mobile marketing is a term used to refer to any one of two distinct categories of ways of adopting marketing suing mobile technology. Thus, one is the relatively new, yet common utility of mobile phones for marketing purposes. Here, there is a so called horizontal telecommunication convergence where the mobile phone plays a key role in garnering clientele or business for the enterprise. Another way that the term mobile marketing is used is actually as a more traditional utility and in this case, marketing is affected in a moving fashion; for example, technology road shows or moving billboards. However, although there are vario us definitions for mobile marketing, no commonly accepted definition exists. Mobile marketing is broadly defined as "the use of the mobile medium as a means of marketing communication" or "distribution of any kind of promotional or advertising messages to customers through wireless networks" (http://www.a1vm.com). A more specific definition would be the definition of mobile marketing as the use of interactive and wireless media so as to provide customers with time and location sensitive, as well as personalized information that can promotes goods and services or even ideas, for creating value for all stakeholders of the business (Blackett, 2011). As recently as in November 2009, the Mobile Marketing Association  updated its definition of Mobile Marketing as follows: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network (Mobile Marketing Association, 2009). Commonly, mobile marketing is also known as wireless marketing. However the term does not imply that it is necessarily mobile. For instance, a consumer’s communications with a website from a desktop computer at home, with signals carried over a wireless local area network (WLAN) or over a satellite network would qualify as wireless but would not be termed as mobile communications. Again, the increase in use of smart

Patty Hearst Trail 1976 Research Paper Example | Topics and Well Written Essays - 1000 words

Patty Hearst Trail 1976 - Research Paper Example Therefore, it is crucial to ensure justice prevails in the civilized world (Farrington, 2003). Patricia Hearst was a victim of violence for a period in her life. She was the heiress of a wealthy father who was adopted from her father’s house by a Liberation Army. She was however seen later on committing crimes and also participating in the activities of the radical group. The main crime that she committed was the bank robbery. According to the trait theory of criminology, crime is related to mental aspects of the individual. On the case of Patricia Hearst, there were assumptions that she was brainwashed. The theory states that there is a relationship between learning, intelligence, personality and also criminal behavior. There is also a psychodynamic perspective that had been stated by Freud, and it states that a personality in human has an ego; the personality manages the impulse of the id. It also manages the moral standards of an individual that are representations of the superego. According to this perception, criminals are seen as persons who are dominated by id, and they are unable to control their drives of seeking pleasure (Maguire et al, 2012). Another aspect in the trait theory of criminology is that the theory encompasses behavioral theories. Behavioral theories indicate that human beings behave the way they do due to the experiences they have encountered. Theorists in the sociological department indicate that violence is learned through exposure. On the case of Patricia Hearst she was a victim of abduction and also aggression. In one of the occasions, Patricia Hearst participated in a bank robbery in Hibernia. The security cameras that recorded the robbery were later on analyzed by the authorities and also played in the national television. Various conclusions were derived from the tapes; some of the conclusions indicated that Patricia Hearst was willing to commit a crime

The Ibis Hotel Introduction

The Ibis Hotel Introduction Ibis is Europes leading budget hotel with more than 950 hotels in 55 countries; ibis offers its customers the highest level of service and ultimate comfort in its category at the best market prices. The ibis standard guarantees its customers around the world offer homogeneous: a modern room, connected and soundproofed bedding to innovative comfort, breakfast from 4am to noon and a varied cuisine. In this ultimate comfort the ibis room: became modern, comfortable and fully equipped, all hotels in the network, the ibis room is designed to offer its customers a happy sleep and the ability to work calmly: soundproof, connected to the Wi-Fi hotel, with a flat-screen LCD TV, a spacious bathroom and a work desk. New bedding to comfort Ibis, happy sleep specialist, has developed a concept of innovative and revolutionary bedding. The pillows are generous, welcoming duvet and mattress adapts perfectly to your body for a deep, restful sleep. And the secret weapon of ibis a mattress 7 cm more comfort for soft sensations. Unprecedented in the economy segment, the new ibis will change your bed nights. The highest level of service in its class c is enjoy your stay cloudless day and night, our teams are at your disposal Our teams live to the rhythm of your needs and your desires: Front 24h/24, small kitchen ibis at all times and a bar service open continuously. A commitment to quality service Ibis is the first hotel brand to receive economic since 1997, the ISO 9001 quality certification. This International Standard deals with the quality service day and night reception, accommodation, small kitchen ibis, and breakfast from 4am to noon and bar service. Today, 758 ibis hotels in 21 countries are certified ISO 9001 or 84% of the network. The contract Satisfaction 15 minutes Contract Satisfaction 15 minutes is a unique example of this demanding process. If a cloud disturbs the residence of a client, ibis teams give 15 minutes flat for a solution, day and night, and if they cannot hunt that little cloud in the allotted time, the client is invited by the hotel. Ibis pioneering environmental commitment Ibis registered its commitment under PLANET 21, the program of Accors sustainable development. Ibis is the first global chain engaged in the environmental certification ISO 14001 which installs a continuous progress via: a recent on-going compliance regulations continuous improvement: hotels certified are regularly audited to set new goals. Already 420 hotels in 18 countries have achieved ISO 14001 environmental certification. SEVEN P S PRODUIT: The ibis standard guarantees its customers around the world offer homogeneous: a modern room connected and soundproofed bedding to innovative comfort, breakfast from 4am to noon and a varied cuisine, Attentive and efficient. PRICE: According the price of ibis is one of the major determinants of the profitability of the hotel, and the price also depends on which city the hotel is situated, so Ibis Greenwich is little be expensive because of the activity and the advantage that the around him. PLACE: Ibis Greenwich is located in a very charming and cute town, and is located in the heart of Greenwich, near the Maritime Museum, Cutty Sark, and Royal Observatory and the train station PROMOTION: regarding the promotion hotel ibis create a new concept where you reserve 2 nights with Ibis styles every Tuesday and you pay for just 1 night, you can book to in last minute.com you will have possibility to get 50% every week end Friday and Saturday. PEOPLE: The Ibis Greenwich has a very friendly receptionist staff and very harsh reception of this profession the qualification requires is GCSE or LEVEL and is depend for which brand or star are you working if you dont have any qualification but you have a motivation for the trade of the Ibis hotel industry hotel will propose you evaluation of training to evolve a team leader to manager. PROCESS: all Ibis customer use internet to book or do they are rooms reservation or, send of Email or calling the line reservation for and all our reservation agent will reply to the customer by email, fax, or post. PHYSICAL EVIDENCE: the hotel is clean, the rooms are clean, quiet, well heated hotel, the staff are presentable and pleasant http://books.google.co.uk/books?id=zFfo2MGH90gCpg=PA41source=gbs_toc_rcad=4#v=onepageqf=false analysis of the Micro and Macro Environment of hospitality marketing THE MACRO ENVIRONMENT Economy: Consumers spending on hospitality services are discretionary spending. The share of household budgets spent on food away from home declined slightly during the recession of the early 1990s (Putnam and Allshouse 1999). Society and culture: As social and culture values, beliefs, and opinions change, opportunities are created for new products, services, and concepts. As people become more concerned about second-hand smoke, more restaurants, even in states where a complete smoking ban is not required, have become completely smoke free, Hotel also provide non-smoking rooms or floors in response to the contemporary climate of the social environment. Political: the restaurants restaurant industry continues to experience pressure from the government, to improve nutritional labelling or menus.at the state and local levels, destination marketing agencies, such as state tourism offices and convention and visitors, play an important role in building sales for the hospitality industry. Technology: the greatest impacts of technology on hospitality operations are in the area of communications and the amount and quality of information available for example computers are used to keep track of a guests history on spending, Hotel offer automatic check in and check out etcà ¢Ã¢â€š ¬Ã‚ ¦ Environment: Many hospitality organisations have implemented environment friendly programs like many restaurant serve water only on request, and hotels ask guests to keep towels on the rack if they will be used again so that they will not be washed unnecessarily. The micro environment Competitors the market place for independent operations is much more competitive than it was just a few years ago. The high degree of competition in both the hotel and the restaurant segments affects pricing strategies and all other elements of the marketing mix. And the relatively fragmented nature of the industry means that the environment will remain highly competitive and unpredictable. Customers: families are important to hospitality marketers for two reasons PESTEL POLICAL ECONOMIC SOCIAL TECHNOLOGY environment legal Political The political scene has an enormous influence on the regulation of businesses, the purchasing power of buyers, as well as related companies for this reason, we had to take a look at many criteria policy so that companies can grow and perspective is rather a healthy atmosphere. Economical Marketers need to consider the state of a trading economy in the short and long terms. This is especially true when planning for international marketing. Social and cultural the social and cultural influences on businesses vary from one country to another. It is very important that such factors be considered. What is the dominant religion, what are the place of men and women within the society, what are the reactions when coming to foreign products and services? In the hotel industry the sociological aspects of UK have not really affected the business; UK is a rather open minded country and therefore is easy going for the hotel business. Technological Technology is vital for our competitive advantage, and is a major driver of globalization technology offers companies a new way to communicate with their consumers. With development of internet, most of the bookings are made via internet. Finally technology allows for products and services to be made more cheaply and to a better standard of quality. Environment: PLANET 21 is our 21 commitments to sustainable development. Health, nature, carbon, innovation, local development, employment and dialog: 21 commitments to help the world run a little more smoothly. Legal: these are related to the legal environment in which firms operate. In recent years in the UK there have been many significant legal changes that have affected firms behaviour. Opportunities Development of skills, career opportunity Evolution of poste to another like (the manager at reception), possibility to travel around the world IBIS HOTEL SWOT STRENGTH Located in the heart of Greenwich Near the Maritime Museum, Cutty Sark, And Royal Observatory And train station. The rooms offer satellite TV and internet access. Relax at the bar with a coffee or a glass of wine Let your self be tempted by the snacks and light meals that are offered. Increase the twin rooms Threats There is strong competition in the market, opening of smaller hotel, and client requests a very high qualification Weaknesses The hotel charged me for twice for the same room on the same night, claiming I did not show up for the second of the I could not park at the hotel, the two extremely miserable receptionists offered me the  £10 parking permit which would enable me to park Tiny rooms uncomfortable beds PORTERS FIVE FORCES According to Porter (2001) the internet is an enabling technology that can be used within the context of a good business strategy in any industry. The five forces that impact competitiveness which are outlined in Porters 1980 work are: barriers to entry, threat of substitutes, bargaining power of buyers and sellers, and the rivalry among existing competitors. The most important determinant of a marketplaces profit potential is the intrinsic power of buyers and sellers. Threat of Substitute Goods In the hotel industry there is usually another hotel just around the corner. They appear in all price ranges, with varying levels of service and amenities. The constant challenge will always be to get the guest to choose your hotel over the competitor. The internet makes the overall market more efficient while expanding the size of the potential market and creating new substitution threats. Given the potency of this threat a superb internet presence is vital. Bargaining Power of Buyers Business persons choosing a hotel for business travel are savvy consumers and they are comfortable with computer technology, It has become very simple for them to go online and book a hotel. They no longer need travel agents, corporate travel consultants or middle men of any kind to determine where they will stay. Porters model predicts this elimination of intermediaries. Rivalry among existing competitors The rivalry among competitors in the hotel industry is fierce. When potential customers can learn about a hotel on line, the internet reduces the differences among competitors. People tend to seek the best price for the best experience and the tendency is to reduce price to be competitive. The internet covers wide geographical areas so the market is widened increasing the number of competitors. Barriers to Entry The initial investment in the hotel industry creates quite a barrier to entry but certain barriers to entering the hotel market are reduced by the internet. A presence on the internet reduces upstart marketing costs somewhat, and gives the new competitor access to potential suppliers and resources.. Bargaining power of suppliers While this is not a substantial threat in the hotel industry it can have impact especially in the area of labour. With an aging population, there are fewer people to fill service industry jobs and hotels which can attract excellent staff have a greater chance of providing excellent and exceptional experiences to their clientele. As part of their internet strategy all hotel chains should have a section on recruitment for employment. http://themarketplaceoflife.blogspot.co.uk/2011/02/porters-five-factor-model-and-hotel.html Segmentation and positioning According to the Ibis website the SEGMENT AND DESIGN is International standardized brand. ROOM SIZE 16/17sqm Can be customized according to market requirements. BEDDING the bed comfort is one of our utmost priorities. We will be launching a new Ultimate Comfort Bed. QUALITY Most of the hotels have been ISO 9001 certi ¬Ã‚ ed. ENVIRONMENTAL FRIENDLY Over 400 hotels in 17 countries have obtained ISO 14001 Environmental Certi ¬Ã‚ cation. Since its creation in 1974, ibis has expanded continuously and has a network of 957 hotels, 117,171 rooms in 55 countries***. This strong global positioning is the result of an ambitious expansion plan launched in 2007. http://www.accor.com/fileadmin/user_upload/Contenus_Accor/Franchise_Management/Documents_utiles/Developpement/ibis_megabrand_developpement_brochure_022012.pdf http://www.accor.com/en/brands/brand-portfolio/ibis.html Branding An ultimate comfort offer the ibis room: modern, comfortable and well-equipped in every hotel of the network, the ibis room is designed to offer to its guests a happy sleep and the possibility to work calmly: soundproof, connected to the hotel Wi-Fi, with a flat screen LCD TV, a spacious bathroom and a desk. Brand new bed, brand new comfort Ibis, the good-nights-sleep specialist, has developed an innovative and revolutionary bedding concept. Pillows are fluffy, the duvet is super-soft and the high-tech mattress aligns with the density points which provide your body, so your sleep will be deep and refreshing. And the ibis secret weapon is a 7cm topper of extra comfort for a soft and welcoming feel. Unique in the economy hotel segment, the new ibis bed will transform your nights. Recommendation Ibis hotel must focus more on business segment and individual travelled, must change they are design room, also enlarge the lobby space. Conclusion The success in the tourism sector is not within the reach of everyone, the trade of the hotel industry and catering require certain qualities very Particular. First of all, and contrary to what we tend to believe that carriers are not easy, they are certainly travel, leisure, pleasure, but the majority of jobs are sedentary serious or stressful.

Pedro Paramo Essay

The novel Pedro Paramo is about a young man who loses his mother and decides to take a journey to a ghost town called Comala to find his father, but instead dies of fear and finds out his father is dead. A central theme that runs through Juan Rulfo’s Pedro Paramo is the nature of hope and despair in a person’s life, which Rulfo demonstrates by Pedro Paramo’s love for Susana, Juan Preciado’s journey to Comala for his father, and Susana San Juan’s desire for her deceased husband. Rulfo exhibits Pedro Paramo’s hope for a future with Susana as a sometimes- ositive nature followed by the negative nature of despair he experiences from her demise. Pedro talks about how he has hoped Susana would return to him after many years of being gone since they were children: â€Å"I waited thirty years for you to return, Susana. I wanted to have it all. Not just part of it, but everything there was to have, to the point that there would be nothing left for us to want, no desire but your wishes† (Rulfo 82). Pedro has been persistent about Susana’s return after a long thirty years. He has loved for Susana since their childhood when they flew kites together, and thinks she will come to ove him upon her return. He went through all the trouble to gain power and land out of the hope that Susana would return and he could meet any request she wished. Pedro is talking to Don Fulgor about the plan to get rid of Susana’s father Bartolome San Juan: â€Å"We need it to be so. She must be left without family. We’re called on to look after those in need. You agree with that, don’t you† (Rolfo 85)? Pedro still hopes that Susana will realize she needs to return to him and come to love him. He believes that it will be easier for her to realize this once Don Fulgor as an order kills her father in the mines. Once he is alone with Susana he plans to comfort her now that her father is not with her or a distraction anymore. Pedro is miserable because Susana has just died: â€Å"I will cross my arms and Comala will die of hunger. † (Rulfo 117) Pedro is mainly portrayed as a selfish man, but not when it comes to Susana. According to Dorotea Pedro really did love Susana and wanted the best for her. When she died he lost it, he plummeted into depression and did not speak to anyone, because Susana meant the most to him. He promised vengeance on the town of Comala for not caring enough about Susana’s death. He choose to sit down and watch Comala collapse, because no money would circulate through the town since he owned all of it. The character Juan is like Pedro because he based his choice to go on a journey on a ray of hope only to fall into the shadows of despair. Rulfo displays Juan Preciado’s search for his father in Comala is based on hope of finding answers to his questions about his father, but is greeted with melancholy news. Juan’s mother Doloritas has just died and she had asked him to go to Comala and make Pedro pay them back for not being there to be a husband or father: â€Å"But before I knew it y head began to swim with dreams and my imagination took flight. Little by Little I began to build a world around a hope centered of the man called Pedro Paramo, the man who had been my mother’s husband. That was why I had come to Comala† (Rulfo 3). Juan’s mother wanted him to go to Comala to get what he deserves from Pedro and receive payback, but Juan quickly changed his mind about why he was going to Comala. Juan has never seen his father so he is quite ecstatic to see who Pedro is and what he looks like. Juan hopes that he will arrive in Comala to find his father Pedro and start a ew life for himself, and that they will develop a father and son relationship. Juan has received some disappointing information about his father from Abundio: â€Å"You were mistaken about the house. You told me the wrong place. You sent me ‘south of nowhere,’ to an abandoned village. Looking for someone who’s no longer alive† (Rulfo 8). Juan is speaking to his mother aloud out of anger about why she sent him to a ghost town to look for someone who is not alive anymore. Abundio had told Juan that Pedro was dead and that he represented ‘living bile’ to him. Juan has been stripped of any hope he had about is plans to find his father Pedro and answer any questions. Juan is dead and is in a coffin talking with Dorotea: â€Å"You’d have done better to stay home. Why did you come here? I told you that at the very beginning. I came her to find Pedro Paramo, who they say was my father. Hope brought me here† (Rulfo 60). Juan reminds Dorotea that he came to Comala to find his father mainly because he had hope. It is tragic how Juan dies out of fear and without any hope but sorrow. Juan died with despair knowing that his father Pedro was a horrible man and a dead man. Juan has lost his own life and everyone close o him, just like Susana who has lost her lover and father only to loose her own life shortly after. Rulfo demonstrates that Susana San Juan hopes to reunite with her deceased husband due to her craziness, and that once she figures out he is dead she does not know how to live without him. Susana is in her home dreaming about her deceased husband Florencio: â€Å"And what I want is his body. Naked and hot with love; boiling with desire; stroking my trembling breast and arms. My transparent body suspended from his. My lustful body held and released by his strength† (Rulfo 100-101). Upon her return to Pedro Susana persistently hopes that her dead husband will return to her. She believes this because she was driven crazy by a series of grave robbing’s with her father at a young age. She hopes for his return so much that she often has intense dreams with detailed memories of her lover. Susana is in her bed thinking about her dream she just had: â€Å"What shall I do now with my lips without his lips to cover them? What shall become of my poor lips† (Rulfo 101)? Susana has now realized that her deceased husband Florencio will never come back to life. She has suddenly lost all of her hope and is now filled with espair and fear of what will come. She never plans on being with Pedro and worries about what will happen to her lips since her deceased husband is the only one she wanted kissing her lips. Pedro is thinking about Susana in his thoughts while she is sleeping: â€Å"But what world was Susana San Juan living in? That was one of the things Pedro Paramo would never know† (Rulfo 95). Susana might live in the normal world but does not act like it, because she has crazy thoughts and dreams. Pedro will never know what is going on with Susana. She is always thinking about her dead husband because she lives in denial and is on Fantasy Island. The novel Pedro Paramo was about a young man who lost his mother and decided to take a journey to a ghost town called Comala to find his father, but instead died of fear and found out his father was dead. Juan Rulfo used the concept of the nature of hope and despair in a person’s life as a central theme for Pedro Paramo, and demonstrated it by using Pedro Paramo’s love for Susana, Juan Preciado’s journey to Comala for his father, and Susana San Juan’s desire for her past husband. Rulfo’s novel Pedro Paramo is an insightful source of how quickly a person’s hope can be taken and turned into despair.

Robin Hood

Hero or Criminal? Many people consider Robin Hood a hero. He was definitely a hero to the peasants of Nottingham. After all he stole from the rich and gave to the poor. If I were poor he would have been my hero, too. But to the rich people of Nottingham he was nothing more than a criminal. I'm sure I wouldn't think too highly of someone that stole my money. What Robin Hood never took into consideration was that even though the outcome was good the course of action he took wasn't right. So was he a hero or a criminal? Some people consider him a kind hearted hero. Others think of him as a cold hearted criminal. So which is it? It all depends on your perspective. The legend of Robin Hood is one of the most famous legends around. â€Å"He is the subject of nearly forty English and Scottish ballads and numerous tales, plays, and films† (Wilhelm â€Å"Robin Hood†). But a legend isn't always a fact. â€Å"Practically all that is known of the medieval legend of Robin Hood is derived from five surviving poems or ballads and a fragment of a play† (Holt 15). â€Å"The first literary reference to Robin Hood is in 1377. Much of the social background in the early ballads resembles the 14th century. But there are some reasons to believe that the Robin Hood legend was alive and well in the 13th century too. Hence, some historians like J. C. Holt prefer an earlier real Robin Hood† (Robin Hood-The Search for the Real Robin Hood 9). No one knows for sure if Robin Hood is even a real character. â€Å"According to one traditional story, Robin Hood was actually the Earl of Huntingdon, and his real name was Robert Fitzooth. But many scholars believe Robin Hood is completely fictitious. (â€Å"Robin Hood† 346). Roger Dodsworth, one of the greatest figures of the antiquarian movement of the seventeenth century, noted: Robert Locksley, born in Bradfield parish, in Hallamshire [S. Yorkshire], wounded his stepfather to death at plough: fled into the woods, and was relieved by his mother till he was discovered. Then he came to Clifton upon Calder, and came acquainted with Little John, that kept the ki ne, which said John is buried at Hathershed in Derbyshire, where he hath a fair tombstone with an inscription. Mr. Long saith that Fabyan saith, Little John was an Earl Huntingdon . After he joined with Much, the Miller's son. (Holt 44) There are also some other people that could have inspired the Robin Hood legend. Perhaps the earliest outlaw Robin Hood is Robert Hood, servant of the Abbot of Cirencester. Sometime between 1213 and 1216, he murdered a man named Ralph in the abbot's garden. Most Robin Hood legends stories do give the legendary outlaw a grudge against the church. But J. C. Holt dismisses this one as being too far from Robin's usual setting. (Robin Hood-The Search for the Real Robin Hood 9) There is also evidence to support the legend. A tombstone has been found with the following inscription: Here underneath this little stone Lies Robert, Earl of Huntington. Ne'er archer was as he so good And people called him Robin Hood. Such outlaws as he and his men Will England never see again. (Lapman v) This leads some people to believe that Robin Hood is based on a real person. Real or fictitious it is still a legend.

A Thematic Analysis of Alfred Hitchcocks Psycho Essays

A Thematic Analysis of Alfred Hitchcock's Psycho Essays A Thematic Analysis of Alfred Hitchcock's Psycho Arts- Movies A Thematic Analysis of Alfred Hitchcock's Psycho Alfred Hitchcock's Psycho has been commended for forming the archetypical basis of all horror films that followed its 1960 release. The mass appeal that Psycho has maintained for over three decades can undoubtedly be attributed to its universality. In Psycho, Hitchcock allows the audience to become a subjective character within the plot to enhance the film's psychological effects for an audience that is forced to recognise its own neurosis and psychological inadequacies as it is comp elled to identify, for varying lengths of time, with the contrasting personalities of the film's main characters. Hitchcock conveys an intensifying theme in Psycho, that bases itself on the unending subconscious battle between good and evil that exists in everyone through the audience's subjective participation and implicit character parallels. Psycho begins with a view of a city that is arbitrarily identified along with an exact date and time. The camera, seemingly at random, chooses first one of the man y buildings and then one of the many windows to explore before the audience is introduced to Marion and Sam. Hitchcock's use of random selection creates a sense of normalcy for the audience. The fact that the city and room were arbitrarily identified impresses upon the audience that their own lives could randomly be applied to the events that are about to follow. In the opening sequence of Psycho, Hitchcock succeeds in capturing the audience's initial senses of awareness and suspicion while allowing it to identify with Marion's helpless situation. The audience's sympathy toward Marion is heightened with the introduction of Cassidy whose crude boasting encourages the audience's dislike of his character. Cassidy's blatant statement that all unhappiness can be bought away with money, provokes the audience to form a justification for Marion's theft of his forty thousand dollars. As Marion begins her journey, the audience is drawn farther into the depths of what is disturbingly abnormal behaviour although it is c ompelled to identify and sympathize with her actions. It is with Marion's character that Hitchcock first introduces the notion of a split personality to the audience. Throughout the first part of the film, Marion's reflection is often noted in several mirrors and windows. Hitchcock is therefore able to create a voyeuristic sensation within the audience as it can visualise the effects of any situation through Marion's conscious mind. In the car dealership, for example, Marion enters the secluded bathroom in order to have privacy while counting her money. Hitchcock, however, with upper camera angles and the convenient placing of a mirror is able to convey the sense of an ever lingering conscious mind that makes privacy impossible. Hitchcock brings the audience into the bathroom with Marion and allows it to struggle with its own values and beliefs while Marion makes her own decision and continues with her journey. The split personality motif reaches the height of its foreshadowing power as Marion battles both sides of her conscience while driving on an ominous and seemingly endless road toward the Bates Motel. Marion wrestles with the voices of those that her crime and disappearance has affected while the audience is compelled to recognise as to why it can so easily identify with Marion despite her wrongful actions. As Marion's journey comes to an end at the Bates Motel, Hitchcock has successfully made the audience a direct participant within the plot. The suspicion and animosity that Marion feels while at the motel is felt by the audience. As Marion shudders while hearing Norman's mother yell at him, the audience's suspicions are heightened as Hitchcock has, at this point, made Marion the vital link between the audience and the plot. The initial confrontation between Marion and Norman Bates is used by Hitchcock to subtly and slowly sway the audience's sympathy from Marion to Norman. Hitchcock compels the audience to identify with the quiet and shy character whose devotion to his invalid mother has cost him his own identity. After Marion and Norman finish dining, Hitchcock has secured the audience's empathy for Norman and the audience is made to question its previous relationship with Marion whose criminal behaviour does not compare to Norman's seemingly honest and respectable lifestyle. The audience is

The Extent of Drug Abuse Among People in America

The Extent of Drug Abuse Among People in America Toronto Mayor Rob Ford Said He Lied about Crack Cocaine Use Because He Was EmbarrassedAdvertising We will write a custom essay sample on The Extent of Drug Abuse Among People in America specifically for you for only $16.05 $11/page Learn More Mayor lied about the use of crack cocaine The article titled â€Å"Toronto Mayor Rob Ford said he lied about crack cocaine use because he was embarrassed† talks about the use of cocaine by a public figure. It was published on February 10, 2014. The article talks about the reasons why the mayor of Toronto lied about his habit of using crack cocaine. The article was written in order to offer an explanation why the mayor lied about his illegal habit of using crack cocaine. Cocaine is an illegal drug that is abused by many people. This article shows the extent of drug abuse among people in America. Drug use is illegal. However, a person who is supposed to be spearheading the war against drug use and abuse was caught smoking crack cocaine. The article shows the extent to which leaders go to break laws instead of protecting them. I think the article was written in order to encourage people who use cocaine to come clean about their habit and ask for help. It was difficult for the mayor to deny his problem because it could have led to his removal from office. According to the article, the mayor lied about his habit of using crack cocaine because he was embarrassed (Foxnews.Com par1). Admitting to such a habit is very difficult especially for a political figure like a mayor. The mayor confirmed this through a video posted on YouTube. According to the author of the article, the mayor defended himself by claiming that everybody in the world lies about one thing or another. However, he admitted that he was embarrassed for lying about his habit (Foxnews.Com par1). The mayor was very categorical on his use of crack cocaine. He denied allegation that he was an addict. According to him, even though he used crack cocaine, he was not an addict. In addition, he said that admitting to using cocaine was a humiliating experience for him because he had to do it to the whole world (Foxnews.Com par3).Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to a report released last year, the mayor was reported to be an addict. Apparently, he was captured on camera smoking weed. The mayor refuted these accusations because drug use was illegal. It is important for leaders to take responsibility of their actions because they are expected to be role models to the young people. The article is interesting because it covers an issue that is debated among many fields in the world. It is discouraging to hear a leader deny a habit that could lead to his downfall. Many young people today use illegal drugs for several purposes and are embarrassed to admit. The mayor is supposed to be a role model t o young people. However, his habit of using crack cocaine is not a reason to look upon him as a role model. The population most affected comprises young people who are affected by the drug because of denial. Denial of such a habit causes problems to many people because it leads to addictions that have negative effects on the lives of users. Many addicts do not seek help because of embarrassment. Many young people today abuse crack cocaine because of its availability and affordability. I chose this article because the use of cocaine is prevalent among many people, both old and young. Both young and old people use drugs. In addition, I chose it because it highlights a problem that needs to be solved. Leaders are supposed to protect laws and not break them. Young people are more likely to use illegal drugs because they see their leaders using them. Foxnews.Com: Toronto mayor Rob Ford said he lied about crack cocaine use because  he was embarrassed. Feb 10. 2014. Web. Feb 22. 2014. h ttps://www.foxnews.com/world/toronto-mayor-rob-ford-said-he-lied-about-crack-cocaine-use-because-he-was-embarrassed.

According to the article and answer the question Assignment - 1

According to the article and answer the question - Assignment Example Furthermore, the assertion that Sifaka have different colors is true. This is because on closer examination of these animals, it is possible to denote that they portray patches of black, gray, white and a gold colored fur. Furthermore, the author accurately describes the physical appearance of the Sifaka. In the description, the Sifaka have a slightly bugged out eyes, long limbs, and special characteristics that enables them to groom themselves (Kappeler, 21). This includes possessing a toilet claw, found in their second toe. It is important to denote that these are the characteristics of the family of Indriidae, and specifically, the genus of Lemur. It is further important to denote that Lemur is vegetarian in nature, and this makes the Sifaka to be vegetarians. On this basis, the writer is correct through the article which asserts that the diet of the Sifaka involves flowers, fruits, leaves, and the bark of a tree. Kappeler (31) also supports the fact that Sifaka likes sunbathing. This is a luxury to them, and it normally occurs when they are not looking for food. On this note, the information given by the author concerning this behavior is correct. Furthermore, the description of the author regarding the gestation period of the female Sifaka is correct. All Lemurs normally have a gestation period of between four to five months. The only shortcoming in this article is the inability of the writer to give information concerning the growth and development of the young

The Importance of Strategy Process and Strategy Context in Determining Research Paper

The Importance of Strategy Process and Strategy Context in Determining Strategy Content - Research Paper Example As the paper outlines, strategy context deals with impact of macro environment in strategy formulation. Researchers have pointed out that the strategy process is complemented with three variables such as strategy formation, strategic thinking, and strategic change. They have argued that three variables of strategic process work in an overlapping manner instead of working in an individual manner. Academic scholars such as Bob De Wit and Ron Meyer have stated that strategic content can be viewed as the end product of the strategy process. Strategic content is complemented with four levels of strategy such as Functional Level, Corporate Level, Business Level, and Network Level. Bob De Wit and Ron Meyer have pointed out that strategy context can be classified as the external circumstances directing the implementation and outcome of strategy process. They have differentiated external environment into three segments such as organizational context, industry context and international context . Various research scholars have tried to create a link between triplets of the strategy process, strategy context, and strategy but unfortunately, the majority of them ended with an abstract model without much coherence with industry requirement. In 1986, Miller and Friesen have argued that strategy content is directly proportional to strategy context and strategic initiatives are more successful for electronic goods industry, manufacturing industries and paint industry in comparison to another industry environment (Miller and Friesen, 1986, pp. 37-55). In 1983, Hambrick argued that Porter’s Generic Competitive Strategies have little significance for small level firms while four levels of strategy such as Functional Level, Corporate Level, Business Level, and Network Level have importance for only firms having sufficient resources (Hambrick, 1983, pp. 213- 230). In 1989, Bryman has argued that strategy content works in accordance with organizational resources. For example, P orter’s generic strategy would not be applicable to organizations suffering from resource crisis (read human capital, financial, marketing and IT) (Bryman, 1989, p. 169). Various research scholars have agreed that the validity of three steps such strategy process, strategic content and strategic context is unquestionable. In 2005, Torgovicky’s has tested the validity of strategy content in e-business and concluded that synchronization of strategic content and strategy process can help a firm to achieve a competitive edge over other competitors (Eldring, 2009, p. 10-15).