Research paper Essay Example | Topics and Well Written Essays - 750 words - 11

Research paper - Essay ExampleTherefore, consumers have a ample variety to pack from. The emotions of consumers play a great role in determining their choices and buying behavior. Freeride Media LLC (1998) conducted a research on shopping habits, and findings showed that one-fourth of the respondents bought clothes and accessories on impulse buying. Nonetheless, in order to choose form a variety, consumers develop their preferences in accordance with their perception towards the brand. However, successful brands have the capability of making consumers awargon of their presence in the market, thus raising their probability of consumers purchasing the product (Azevedo & Farhangmehr, 2005).This study aims at exploring the effect of brand image on consumer purchasing behavior in clothing, with a special guidance on the Ameri discount consumers. Nonetheless, determining the relationship between brand image and consumer purchasing behavior can help marketers and practitioners in the clo thing industry to develop effective strategies of increasing their sales and revenues.The clothing arena has been selected, as here strong reference group will influence the brand choice. In addition, the bearing population includes the American consumers, as this forms a large customer base for fashion. Additionally, famous clothing brands such(prenominal) as ZARA and H& M have ventured into the American market, thus the American population has a substantive influence on these companies (Dishman, 2013).In any research, the method adopted depends on the nature of the research. In this research, the main aim is to explore the consumer purchasing behavior on clothing. Here the beliefs, attitudes, and opinions of consumers on the brand image are explored. Therefore, a qualitative research will be adopted. Nonetheless, in order to answer the research interrogation in this research, the interviewing method is adopted, whereby qualitative interviews are used. These involve an interac tion between